How do I make a website SEO friendly?

SEO Basics — Figuring Out the Right Keywords

We’ve talked about keywords being important. But you can’t just come up with them out of the blue. If you optimize for the wrong keywords, even if they are related to your niche, all your efforts will be for nothing. You need to figure out how exactly people are searching for information and tailor your keywords for your website to that… this should also influence the topics of blog posts and other content.

It’s important to use a keyword planner tool to do some serious research of the right keywords to optimize for. Of all the SEO basics, this is where you should start. As having the right keywords will guide all your other optimization efforts.

Google itself has an effective tool here: https://adwords.google.com/home/...

Let’s look at an example.

Say your niche is yoga. The keyword “yoga beginners” results in just 1,000 to 10,000 searches per month in the U.S, but “yoga for beginners” has 10,000 to 100,000. Can you see what keyword you should be optimizing for?

Another example. If you’re providing a treatment for back pain, the search term “lower back pain relief” has 10,000 to 100,000 searches per month, but “back pain treatment” only has 1,000 to 10,000.

These two examples show how people search for information and products in each niche. And the keywords you pick for your SEO efforts should reflect that. Remember that this research should also guide the content your provide.