How do I improve the SEO ranking of a website?

7 Ways To Improve SEO Rankings [2018] and Drive Massive Traffic To Your Site

Create Quality Content

SEO is actually all about content marketing.

Make sure your content is useful, relevant and high quality, in a user-friendly language. Use right keyword targeting, add relevantly and quality outbound links. If your content is not boring and users keep coming back to your website, then you will notice a rise in page views and your chances of better ranking will go higher.

Publish original content only; avoid using duplicate content from your site or any other website. The Google search architecture is strict about this.

Continuously update your content; add new and relevant content consistently to your site. It is one of the best indicators of your site's relevancy for both the search engines and the users. Updating content at regular intervals helps to keep your site ranking at the top.

Optimise metadata

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. In other words, they provide data about your page to search engines and website visitors

An effective and high-quality SEO site description & information in your meta-tags helps in a great way to rank better in search engines.

Structure H1 & headings tags

It is highly recommended to use only one H1 tag on a single web page that improves search rankings and makes easy to crawl fast. Still, you can use other header tags H2, H3, .., H6 several times.

Include relevant terms, add keywords, make useful and informative titles, and use them in a proper way in your header tags. This will attract your readers to go deep in your content details and results in getting a low bounce rate for your web page.

Optimise images & multimedia

It’s not just about the size and format of your images. Use relevant keywords for your image title, alt tag, and description; this will help search engines to understand your media better and rank them for relevant searches.

Use videos, infographics, charts, and other multimedia content to make your web page look attractive.

Improve your page loading speed

According to Google, a website can lose as many as half its visitors while loading. This means you want to keep load times short and sweet to maximize user experience.

Encourage sharing on social media

You can get your website’s SEO ranking improved if people share links to your website on social media. Various web-based platforms, technologies, and applications enable users to socially interact with other users online. It includes Facebook, Twitter, YouTube, Pinterest, etc. social media platforms.

Optimise your site for mobile devices

Is your site optimised for mobile devices? Mobile use is on the rise. The world has quickly shifted from favoring online experiences on desktop devices to mostly preferring mobile engagements; roughly 57 percent of all internet traffic [1] now comes from smartphones and tablets.

If you aren’t focusing on appealing to that audience, you could be missing out on 57 percent of your potential conversion opportunities.

Clearly, Google recognises this and ranks sites accordingly.

Follow the above-mentioned tips and increase your Google search ranking free & fast.